When we talk about sustainability in manufacturing, water conservation is a hot topic—but we’re often missing a huge piece of the puzzle: the energy hidden in evaporative wastewater.

Companies must start putting a higher price on water than what they pay for it today not only for the sake of environmental responsibility but for their own long-term sustainability.

On the surface, our industries appear stable, with a reliable water supply sustaining operations and supporting growth. As long as the water flows, so does production. But from the outskirts, a new reality is creeping in. The dripping stops, the flow ceases. Drought spreads. How can we create the conditions today to ensure that production continues to flow tomorrow?

By adjusting water prices based on scarcity and demand, we can incentivize industries to adopt more sustainable practices and, in some cases, even relocate to areas with more abundant water supplies.

How do we handle something that is absolutely vital to us but also seems endless and ever-flowing? Traditional approaches to water conservation and management have had limited success in addressing the growing demand for this precious resource. So, what would happen if we treated water like any other commodity and allowed its price to increase?

In the face of global water scarcity, effective water value management becomes imperative. With water being a finite resource, the need for comprehensive management strategies is more urgent than ever.