When we talk about sustainability in manufacturing, water conservation is a hot topic—but we’re often missing a huge piece of the puzzle: the energy hidden in evaporative wastewater.

Nature Water has published an article where developers at Drupps highlights what is holding back airborne water as a solution to the global water crisis.

Companies must start putting a higher price on water than what they pay for it today not only for the sake of environmental responsibility but for their own long-term sustainability.

On the surface, our industries appear stable, with a reliable water supply sustaining operations and supporting growth. As long as the water flows, so does production. But from the outskirts, a new reality is creeping in. The dripping stops, the flow ceases. Drought spreads. How can we create the conditions today to ensure that production continues to flow tomorrow?

By adjusting water prices based on scarcity and demand, we can incentivize industries to adopt more sustainable practices and, in some cases, even relocate to areas with more abundant water supplies.

Drupps receives government funding to develop a business model for its air-water units that will make them deployable by the resiliency-building community.